Salary: £38,097.00 – £40,485.00 per annum
Location: Head Office - London
Contract type: Permanent
Hours: 35 per week
About the role
Do you have an eye for a good story and know your media? Creative ideas and a good news sense, with experience of planning and delivering successful media campaigns? A strong track record of placing consumer and real-life editorial? If so, Teenage Cancer Trust has an exciting opportunity to join our Media & PR team.
Around seven young people aged between 13 and 24 are diagnosed with cancer every day in the UK. Expert treatment and support are vital-and Teenage Cancer Trust is the only charity dedicated to making this happen.
We’re looking for a PR & Media Manager (Fundraising & Regional) to effectively promote an exciting fundraising portfolio, including national corporate partnerships and challenge events. Confident to work collaboratively and leverage the support of fundraising and VIP supporters, you’ll work with and manage a Media Officer to secure nationwide media coverage. You’ll also oversee how we showcase our life-saving via across the country, including our first-class cancer centres.
You'll need to be a creative and experienced media relations professional, ambitious to secure on message and impactful media coverage, comfortable with securing anything from national and regional coverage and real-life features to generating photo led or online only ideas. Working closely with colleagues, partners and young people, you'll put in place an effective and sustained media programme, ensuring we have the tools, messages and opportunities to effectively highlight our work, raise vital funds, and offer a first-class media service.
This is a great time to join a creative and friendly team, as we set out and deliver ambitious plans.
How to apply
Please click the ‘apply now’ button below. You will need to upload your CV and Supporting Statement which explains how you think you meet the essential criteria listed in the person specification.
Closing date: 16th June 2019
First interview: 20th June 2019
Second interview: 26th June 2019
Job Title: PR & Media Manager (Fundraising & Regional)
Hours: 35 per week
Type of Employment: Permanent
Dept and Location: Communications, Office - London
Line Manager: Deputy Director of Communications
Direct Reports: PR & Media Officer (Fundraising & Regional)
MAIN PURPOSE OF THE JOB
The PR & Media Manager (Fundraising & Regional) plays a vital role in ensuring Teenage Cancer Trust offers a first-class service to the media. Supporting the day to day running of the press office, they will be responsible for developing impactful and credible media messaging and securing coverage that effectively positions the charity and puts the issues that matter most to young people affected by cancer at the centre.
This role will be instrumental in leading the development and implementation of ambitious media strategies to support fundraising campaigns, such as our flagship Royal Albert Hall concerts, bespoke challenges and corporate partnerships, helping us to and generate income to provide essential care and support for young people affected by cancer.
It will also put a spotlight on the expert care and support that is offered by services at our 28 cancer wards in communities and digitally, deepening engagement with regional audiences.
Media Strategy and Planning
Contribute to the development, delivery and evaluation of the charity’s Marketing and Communications strategy and annual operational plans.
Oversee and execute PR and Media strategies to support a range of projects and activities across the charity, setting media objectives, identifying audiences, developing messaging and PR tactics to ensure the most effective approach.
Lead on the design and implementation of impactful PR and Media strategies that successfully engage priority (regional) audiences on the charity’s fundraising and services initiatives.
Working with the Media
Help to offer a responsive and highly effective press office service, with a particular focus on national, consumer, regional and local media.
Establish and nurture key media relationships across national and regional print, broadcast and online, especially features correspondents, youth media, documentary-makers, trade and consumer media.
Prepare high-quality PR materials including news releases, comments, and briefings.
Organise media interviews and case study requests, supporting, advising and stewarding spokespeople and young people and ensuring all interviews are approached sensitively.
Organise press events, such as launches, filming and photocalls.
Develop. pitch and manage media partnerships or joint campaigns with national and regional media outlets.
Support the Deputy Director of Communications on crisis communications strategies, executing and coordinating activity as required.
Line Management and Leadership
Line manage the PR and Media Officer (Fundraising and Regional), overseeing and supporting their work and professional development.
Be a role model for excellence in management, coaching, giving and receiving feedback.
Lead, manage, motivate and develop all direct reports in line with Teenage Cancer Trust policies and procedures.
Ensure performance targets and standards (KPIs) for direct line reports are established, communicated, met and where possible exceeded.
Fundraising and Regional
Advise the Fundraising directorate on effective ways to secure high impact media coverage to support fundraising priorities and target identified audiences, creating and executing media strategies.
Support, empower and equip Fundraising teams and individual supporters to promote nationwide fundraising opportunities, establishing effective processes and solutions.
Advise and work in partnership with Services colleagues to effectively highlight Teenage Cancer Trust’s services regionally, engaging key stakeholders and supporting regional priorities.
Interact with our nursing and support staff with confidence and sensitivity, supporting them to undertake media work and being respectful of their day to day priorities.
Work with your Marketing and Communications management peers (Digital, Brand & Content and Marketing) to ensure work is integrated and effective.
Represent the Marketing and Communications team across the organisation, championing and raising understanding of the value of PR and Media.
Develop strong collaborative relationships with colleagues and funded staff across the UK.
Brief and advise senior staff including the Chief Executive, Directors or clinical leads.
Work in partnership with outside suppliers, agencies and third-party PR teams, such as corporate partners and hospital communications teams, on proactive and reactive opportunities.
Steward media attendees, liaising with key stakeholders as required.
Work closely with the Music & Entertainment team and Celebrity Manager on the PR for high profile events and hospital visits, liaising with talent agencies as required.
Working with Young People
Work closely with the Story Manager to identify and secure case studies and proactively pitch stories to national, regional and consumer media.
Liaise with and steward young people and their families with sensitivity and empathy, and with the advice and support of our Stories Manager and services staff, help them share their stories ensuring they are well-briefed and supported.
Ensure safeguarding policies are followed in all media activity and produce clear risk assessments and response plans.
Reporting and Evaluation
Undertake and oversee media monitoring and analysis, developing KPIs and outcomes.
Responsible for developing KPIs and outcome measures to illustrate the impact of PR and Media strategies.
Contribute to the Marketing and Communications quarterly and annual impact and outcome reports.
Keep up to date with the latest developments in the charity sector and PR industry identifying opportunities and approaches to inform Teenage Cancer Trust’s activities.
Participate in daily communication updates, team meetings and planning sessions.
Undertake some out of hours work, including taking part in an on-call rota approximately every four weeks.
Represent the Teenage Cancer Trust externally at events and meetings in a unified way.
Weekend work may be required with some occasional travel and overnight stays.
Manage suppliers and third-party agencies, briefing and negotiating prices and products.
Carry out the duties of post in accordance with Teenage Cancer Trust policies and procedures.
Undertake any other duties that are commensurate with the post as requested by the Manager.
DISCLOSURE AND BARRING CHECKS
This role will interact with young people and families, which may include visiting young people in hospital units and their homes from time to time. This is therefore subject to a Standard disclosure check.
Internal – All colleagues in the Marketing and Communications directorate, especially with the Story Manager and social media team; all colleagues in the Fundraising directorate especially Regional Fundraising Managers; Senior Leadership Team; colleagues in the Services directorate especially Regional Service Managers, Funded staff including Nurses and support staff; Music and Entertainment team; support teams such as Finance, IT and HR.
External – Young people and their families; Journalists, especially national and regional media, documentary makers, consumer media, youth media; Cancer charities and coalitions PR teams as required; Hospital Communication teams; relevant professional networks and membership bodies (e.g. Charity Comms, Institute of Fundraising etc) and suppliers and agencies.
Educated to degree-level or with equivalent professional experience.
Significant experience of working in an in-house media team or at a PR agency in a similar role.
Demonstrable experience of developing and implementing impactful media strategies for fundraising or awareness raising campaigns, that helped to generate income
Substantial experience of creating and using a range of PR materials and tactics including news releases, features, briefings, photo opportunities and press conferences.
Significant experience of responding to high profile issues and complex media enquiries.
Setting, managing and delivering activity against objectives and KPIs.
A track record of successful relationship building with the media.
Demonstrable success in developing and implementing integrated communications plans.
A track record of successful internal and external relationship building and delivery of results.
Proven ability to work to tight deadlines in a dynamic and flexible environment, delivering projects successful projects on time.
Experience of line management, coaching or supervision.
Experience of setting up and managing relationships with media partners.
Experience of working with and supporting a range of case studies.
Experience of crisis media management, giving advice to senior leaders on reputational risk issues.
Experience of monitoring and evaluating the quality and impact of media campaigns.
Knowledge and experience of using social media as part of media and PR campaigns.
Knowledge and know how
Knowledge of line management techniques to get the best from people.
Excellent knowledge of all aspects of the UK media.
Knowledge of a range of PR tools including news releases, comments, features, briefings, letter to editors, photo opportunities and press conferences.
Knowledge and understanding of how to manage media relations activity within a charity or organisation which has a wide range of services and stakeholders.
Excellent writing skills and news sense, with a proven ability to tailor style to different audiences and produce, proofread and edit compelling copy (e.g. news releases, expert comment, articles and promotional materials).
The flexibility to manage competing priorities and the ability to work well as part of a team or under own initiative.
Excellent oral communication and presentation skills, with the ability to represent Teenage Cancer Trust professionally to any stakeholder audience.
Excellent interpersonal, negotiation and assertiveness skills, with the ability to work alongside team members and colleagues, young people and their families and supporters of any nature.
The ability to handle sensitive situations confidently and calmly.
The ability to assimilate ideas and issues quickly, and to identify and develop appropriate solutions and responses in order to communicate them to internal and external audiences.
Able to plan and manage projects and activities to tight deadlines while retaining attention to detail.
Strong decision making and problem-solving skills.
Results orientated, with strong organisational skills.
The ability to run creative communications campaigns.
Able to motivate self and others.
Advanced computer literacy enabling the speedy and accurate production of written materials, presentations and reports.
Confident using a computer and be experienced in using Microsoft Office software, in particular MS Outlook, Excel, PowerPoint and Word.
An interest in and commitment to addressing the issues affecting teenagers and young adults with cancer in the UK.
Accountable and resilient.
Professional and personal integrity.
Strong work ethic with the ability to manage multiple priorities against tight deadlines.
Good judgement, initiative and discretion, especially in times of crisis.
A natural collaborator.
Able to strike the balance between resilience, tenacity and good-humoured pragmatism in order to deliver results with and through people.
Commitment to the philosophy and ethos of Teenage Cancer Trust.
Experience of working for a charity or in a health environment.
Experience of working with high profile supporters and celebrities.
Experience of working with service users/case studies.