Salary: £38,097.00 – £40,485.00 per annum
Location: Head Office - London
Contract type: Permanent
Hours: 35 per week
About the role
Do you have an eye for a good story and know your media? Creative ideas and a good news sense, with experience of planning and delivering successful media campaigns? A strong track record of placing consumer and real-life editorial?
If so, Teenage Cancer Trust has an exciting opportunity to join our Media & PR team.
Around seven young people aged between 13 and 24 are diagnosed with cancer every day in the UK. Expert treatment and support are vital-and Teenage Cancer Trust is the only charity dedicated to making this happen.
We’re looking for a PR & Media Manager (Policy & Campaigns) to establish a proactive and long-term approach to profiling Teenage Cancer Trust’s influencing priorities-whilst putting the voice of young people affected by cancer at the centre. Managing a team of two, you’ll play a vital role in ensuring we are set up to respond quickly to political developments, identifying ways we can influence decision makers whilst getting media cut through. You’ll also oversee the development of regular opportunities to highlight the experiences of young people affected by cancer, through regular consumer and feature opportunities.
You'll need to be a creative and experienced media relations professional, ambitious to secure on message and impactful media coverage, comfortable with securing anything from news coverage and real-life features to generating photo led or online only ideas. Working closely with colleagues, partners and young people, you'll put in place an effective and sustained media programme, ensuring we have the tools and messages to maximise proactive and breaking news opportunities and offer a first-class media service.
This is a great time to join a creative and friendly team, as we set out and deliver ambitious plans.
How to apply
Please click the ‘apply now’ button below. You will need to upload your CV and Supporting Statement which explains how you think you meet the essential criteria listed in the person specification.
Closing date: 17th June 2019
First interview: 20th June 2019
Second interview: 26th June 2019
Job Title: PR & Media Manager (Policy & Campaigns)
Hours: 35 per week
Type of Employment: Permanent
Dept and Location: Communications, Office - London
Line Manager: Deputy Director of Communications
Direct Reports: PR & Media Officer (Policy & Campaigns) and Marketing & Communications Coordinator
MAIN PURPOSE OF THE JOB
The PR & Media Manager (Policy & Campaigns) plays a vital role in ensuring Teenage Cancer Trust offers a first-class service to the media. Supporting the day to day running of the press office, they will be responsible for developing impactful and credible media messaging and securing coverage that effectively positions the charity and puts the issues that matter most to young people affected by cancer at the centre.
This role will be instrumental in leading the establishing and implementation of ambitious media strategies to support Teenage Cancer Trust’s influencing priorities.
Media Strategy and Planning
Contribute to the development, delivery and evaluation of the charity’s Marketing and Communications strategy and annual operational plans.
Oversee and execute PR and Media strategies to support a range of projects and activities across the charity, setting media objectives, identifying audiences, developing messaging and PR tactics to ensure the most effective approach.
Lead on the design and implementation of impactful PR and Media strategies that successfully engage priority audiences on the charity’s influencing priorities.
Working with the Media
Help to offer a responsive and highly effective press office service, with a particular focus on new outlets.
Maximise reactive and breaking new stories on a range of issues.
Establish and nurture key media relationships across print, broadcast and online, especially national health and social affairs correspondents, feature desks, documentary-makers, trade and youth media.
Prepare high-quality PR materials including news releases, comments, and briefings.
Organise media interviews and case study requests, supporting, advising and stewarding spokespeople and young people and ensuring all interviews are approached sensitively.
Organise press events, such as launches, filming and photocalls.
Develop, pitch and manage media partnerships or joint campaigns with national media outlets.
Establish a proactive and team wide approach to real-life story placement across a range of media outlets.
Oversee a comprehensive media training programme for key staff, ensuring the organisation has a range of confident media spokespeople across the UK.
Support the Deputy Director of Communications on crisis communications strategies, executing and coordinating activity as required.
Line Management and Leadership
Line manage the PR & Media Officer (Policy & Campaigns) and Marketing & Communications Coordinator, overseeing and supporting their work and professional development.
Be a role model for excellence in management, coaching, giving and receiving feedback.
Lead, manage, motivate and develop all direct reports in line with Teenage Cancer Trust policies and procedures.
Ensure performance targets and standards (KPIs) for direct line reports are established, communicated, met and where possible exceeded.
Policy and Campaigns
Establish a media approach to supporting influencing priorities, working in partnership with the Policy and Public Affairs team to proactively identify and create proactive, agenda-setting media opportunities, developing media messages and a reactive approach.
Monitor current affairs, trends, cancer policy and youth issues to help create opportunities.
Work in partnership with other organisations, such as cancer charity coalitions and the All-Party Parliamentary Group on Cancer, to plan and develop joint approaches to media work.
Work with your Marketing and Communications management peers (Digital, Brand & Content and Marketing) to ensure work is integrated and effective.
Represent the Marketing and Communications team across the organisation, championing and raising understanding of the value of PR and Media.
Develop strong collaborative relationships with colleagues and funded staff across the UK.
Brief and advise senior staff including the Chief Executive, Directors or clinical leads.
Work in partnership with outside suppliers, agencies and third-party PR teams such as corporate partners and hospital communications teams on proactive and reactive opportunities.
Steward media attendees, liaising with key stakeholders as required.
Work closely with the Music & Entertainment team and Celebrity Manager on the PR for high profile events and hospital visits, liaising with talent agencies as required.
Working with Young People
Work closely with the Story Manager to identify and secure case studies and proactively pitch stories to national, regional and consumer media.
Liaise with and steward young people and their families with sensitivity and empathy, and with the advice and support of our Story Manager and services staff, help them share their stories ensuring they are well-briefed and supported.
Ensure safeguarding policies are followed in all media activity and produce clear risk assessments and response plans.
Reporting and Evaluation
Undertake and oversee media monitoring and analysis, developing KPIs and outcomes.
Contribute to directorate quarterly/annual impact and outcome reports.
Contributing to the Marketing and Communications quarterly and annual impact and outcome reports.
Keep up to date with the latest developments in the charity sector and PR industry identifying opportunities and approaches to inform Teenage Cancer Trust’s activities.
Participate in daily communication updates, team meetings and planning sessions.
Undertake some out of hours work, including taking part in an on-call rota approximately every four weeks.
Represent the Teenage Cancer Trust externally at events and meetings in a unified way.
Weekend work may be required with some occasional travel and overnight stays.
Manage suppliers and third-party agencies, briefing and negotiating prices and products.
Carry out the duties of post in accordance with Teenage Cancer Trust policies and procedures.
Undertake any other duties that are commensurate with the post as requested by the Manager.
DISCLOSURE AND BARRING CHECKS
This role will interact with young people and families, which may include visiting young people in hospital units and their homes from time to time. This is therefore subject to a Standard disclosure check.
Internal – All colleagues in the Marketing and Communications directorate especially with the Story Manager and social media team; Policy and Influencing team; Senior Leadership Team; colleagues in the Services directorate nationally and regionally, Funded staff including Nurses and support staff; Music and Entertainment team; support teams such as Finance, IT and HR.
External – Young people and their families; Journalists especially national media, documentary makers, consumer press, consumer press, youth media; Cancer charities and coalitions PR teams as required; Hospital Communication teams; relevant professional networks and membership bodies (e.g. Charity Comms, Institute of Fundraising etc) and suppliers and agencies.
Educated to degree-level or with equivalent professional experience.
PR, journalism, marketing or communications qualification or equivalent professional experience in those areas.
Significant experience of working in an in-house media team or at a PR agency in a similar role.
Demonstrable experience of developing and implementing impactful media strategies for policy or awareness-raising campaigns, that helped to secure change.
Substantial experience of creating and using a range of PR materials and tactics including news releases, features, briefings, photo opportunities and press conferences.
Significant experience of responding to high profile issues and complex media enquiries.
Setting, managing and delivering activity against objectives and KPIs.
A track record of successful relationship building with the media.
Demonstrable success in developing and implementing integrated communications plans.
A track record of successful internal and external relationship building and delivery of results.
Proven ability to work to tight deadlines in a dynamic and flexible environment, delivering projects successful projects on time.
Experience of line management, coaching or supervision.
Experience of setting up and managing relationships with media partners.
Experience of working with and supporting a range of case studies.
Experience of crisis media management, giving advice to senior leaders on reputational risk issues.
Experience of monitoring and evaluating the quality and impact of media campaigns.
Knowledge and experience of using social media as part of media and PR campaigns.
Knowledge and know how
Excellent knowledge of all aspects of the UK media, with a good understanding of the needs of a diverse range of national media.
Strong news sense and initiative to develop proactive news stories.
Knowledge of line management techniques to get the best from people.
Excellent writing, proofreading and editing skills, with the ability to tailor style to create varied copy and to target different audiences.
Excellent oral communication skills and confident presentation skills, with the ability to represent Teenage Cancer Trust professionally to a wide range of external audiences.
Creative thinker with the ability to generate original and innovative PR ideas.
Time management skills and proven flexibility to manage shifting or competing priorities.
Ability to work well as part of a team and on your own initiative.
Strong organisational and project management skills.
Excellent interpersonal skills, with the ability to work alongside team members and colleagues, young people and their families and supporters of any nature.
Excellent negotiation and assertiveness skills.
The ability to handle sensitive situations confidently and calmly.
Strong decision making, analytical and problem-solving skills, with the ability to identify and mitigate risks in your work.
Good team management and leaderships skills, able to motivate self and others.
Highly resilient with high levels of emotional intelligence to enable you to manage distressing news and situations.
The ability to assimilate ideas and issues quickly, and to identify and develop appropriate solutions and responses in order to communicate them to internal and external audiences.
An interest in and commitment to addressing the issues affecting teenagers and young adults with cancer in the UK.
A strong interest in news and current affairs.
Accountable, with high levels of integrity and professionalism.
Strong work ethic with the ability to manage multiple priorities against tight deadlines.
Good judgement, initiative and discretion, especially in times of crisis.
A natural collaborator.
Commitment to the philosophy and ethos of Teenage Cancer Trust.
Experience of working for a charity or in a health environment.
Well established contacts with key national health and social affairs journalists.
Experience of working with high profile supporters and celebrities.
Experience of working with service users/case studies.